Businesses hugely depend on customers, without them you will not have business. Customers are a valuable asset of a business. One has to be mindful of them and their opinions do and greatly shape the direction of the business. Customers are important because they are a source of revenue for the business or company. Finding customers isn't that easy, as there are so many ways to venture into in order to find customers.
Some of the ways people use to find customers is through online advertisements, the term online advertisement is broad, as it covers the persuasive communication aimed at shaping the perception of audiences to look at a service of good positivity. The communication, aims at boosting sales, or promoting a favorable agenda towards a commodity. It's obviously in relation to marketing, usually communication, Influences consumers choices.
Keep in mind, this is online advertisements, online is a key term. As it shows that this kind of advertisement happens online. It occurs on the internet. In the year 1998 when Google first launched, and other websites came along for instance, Facebook which launched in 2004. The Internet, has involved a more complex tool, which requires intensive Knowledge to navigate and grow on.
Many people also realised that the internet has the potential of increasing sales and boosting companies visibility. This gave rise to needs like Facebook ads, Google ads, and YouTube ads. I'm just starting a few. All the above stated advertising platforms do play a big role in the internet ecosystem most especially, in the e-commerce world. Where people want to levege the power of the internet to their advantage.
The internet today and the rise of TikTok
Today, the internet has changed yet some concepts have remained the same. Adverts still do the same, typical thing they are assigned to do. A well made, business advert, still has the same good features as during the times of Amazon. It is supposed to be repetitive, well made, informative and most importantly persuasive. Keep in mind this is persuasive communication. At the heart of it all, perceptions of people need to be changed.
But who are these people? What are they like? What defines them? What are their interests like and attention span? One has to know his audience, and this need gives rise to Audience analysis, in the modern era one can understand that, the audience his looking at can be segmented into 3.
Probably
1. Generation Z
GenZ in short, is a generation of humans born in 2000 to date. The definition might difer, but this is usually the scope of it, this generation has been born into the internet era, and is very familiar with the internet technology.
GenZ People, have very short attention span, they like consuming things quickly and jump on the next trend
2. Millenniums
These people were born a bit late but are very much aware of the internet and its potential, in fact, they are mostly the ones reading the tech industry, since they are old enough to be in the work force. Their need for the internet is also a bit different from Genz. Their attention span also does differ a little.
3. Boomers
These people are mostly grandparents now, and most aren't even concerned with the rise of technology since, it is beyond their time. By technology I'm primarily talking about the internet which rose to prominence in the early 2000s. These types of audiences, would hardly be concerned with online advertising.
Now the rise of TikTok and why YouTube shorts matters
As an advertiser, or just someone who wants to make his or her business work, all you need is look at how YouTube shorts are performing. But to put this into real perspective. You need to see where they are coming from. And they are coming from TikTok. YouTube shorts, was actually Google's response to TikTok.
Then this begs the question as to why, Google would be busy to copy Tiktoks and create YouTube shorts?
Well, Tiktok's works are simple, instant and exciting, it captures the needs of Genz who just wants an instant dose of dopamine.
You might have heard a common phrase of "You only have 8 seconds to grab someone's attention. Well in this day and age that's very true. People are so busy with so many things that they might not have time for other things.
Therefore, you need to be quick and instant, make sure that within 8 seconds you have managed to convince them of your product and there is no better way to do that than through the usage of Tiktoks and YouTube shorts.
The Reasons Why YouTube Shorts and Tiktoks Can Benefit Your Business (3 Reasons)
1. They are very easy to Make
All you need is a camera and some good concept to make a ytshort of a TikTok video, I would explain how the process goes but you know how easy it is. Meaning you can make numerous ads and spread your product like wild fire.
2. There is no better time to grow on YouTube than know
YouTube shorts have made it so easy to grow on YouTube. It used to be hard to be able to convince,the algorithm in order to grow on YouTube. It was required that you get 10,000 viewers,4,000 hours watch time, and 1,000 subscribers. Though some of these requirements still stand, some requirements like getting 10,000 viewers can be achieved using YouTube shorts easily.
Tiktoks as well on the other side are much easier to produce and you can easily start getting followers through them.
3. Promotion is cheap
I would recommend that you try linking your business information in your bio and yt shorts profile somewhere. Make sure you're adding some value to your videos,or adding value to your audience therefore you give them a reason to always come back and rewatch your videos. And also share to there friends.
I said promotion is cheap because unlike traditional Media, when you are online you have all great tools at your disposal which you can use to monitor your traffic, audience behavior and preference.All this can be wisely used to your advantage in boosting your product sales and business revenue.
In conclusion,
The internet is vast, and this can be problematic. Since they are so many options for a marketer to choose from when it comes to adverting the best options at the time of writting are YouTube shorts and TikTok shorts. YouTube shorts and Tiktoks are the best ads port because they are easily made, it's easier to grow, and also they have a vast erray of analystical tools use. Make sure you understand your audience to ensure effective adverting.